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My husband and I are avid hikers and love to explore the outdoors. The following project was inspired by a summer spent hiking out West and seeing lots of Smokey the Bear signs along the way.
The Challenge
Take the classic Smokey the Bear and reimagine him with a more playful, child-friendly vibe. Focus on softening his features, using brighter colors, and incorporating fun, whimsical elements that still capture his role as a protector of the forest. Try to appeal to younger audiences while keeping his essential character intact!
The Moodboard
Colors and Type
Pine Needle
Flame
Blaze
Bear
Ember
Character and Pattern Design
I wanted to focus in on a few iconic Smokey poses as well as highlighting some of the equipment, signage and gear that come with the teritory of preventing wildfires.
Merchandise
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