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Madden Mobile was undergoing a change in direction when I joined. The work below showcases a several UI features that were added to update the game for its brand re-launch.
The Team
The UI re-launch team for Madden Mobile was comprised of one lead UI Artist, one Associate Art Director, one UI Technical Artist and one Senior UX designer. My role on this team was to be the lead UI Artist. I was tasked with skinning wireframes delivered by the UX designer, and passing the approved red-line mockups to the technical UI artist for implementation.
League Goals and Achievements
This feature was designed to act as a checklist for users to keep tabs on what they have completed throughout the day, week or month. Every task checked off of the list would grant a player rewards.
Level Up and Rank Up
In this feature, a user is able to view their players attributes and rankings. They can use their rewards won through the game to increase the players ranking and level, which will increase the value of their attributes.
Live Events
These events are the challenges in the game that grant rewards to users upon completion. The feature update here was made to provide more information to the user before entering the game.
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