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Next Chapter Nutrition is a practice that specializes in disordered eating. They help you make confident, nourishing choices using a non-diet approach, and lead you to living without restrictions.
The Challenge
Create a brand for a nutritionist who specializes in disordered eating, focusing on a calm, relaxed, and approachable image. The brand should convey trust, empathy, and education while remaining warm and personable. The goal is to design a visual identity that makes clients feel supported, informed, and comfortable on their journey toward healing and wellness.
The Moodboard
This practice focuses around building a positive relationship between people and their bodies. There can be a lot of anxiety surrounding this topic for with those who have eating disorders, so focusing on providing a peaceful and welcoming environment for their clients needed to reflect in their branding.
Logo Marks
Colors and Type
Sage
Stone
Champagne
Evergreen
Website Screens
This site is intended to be warm, welcoming and inviting. The broader goal is to provide users with a sense of safety and comfort as they embark on their journey to a healthier life.
Additional Content
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