top of page
South Fork Fly & Supply is a fishing shop located near the Kern River in California. It is a shop for all of your fishing needs. The Golden Trout is native to the South Fork of the Kern River, and was selected to be the symbol for the shops logo.
The Challenge
The task for SFFS was to create a brand for a small, locally-owned fly fishing shop that emphasizes authenticity and expertise. The brand should reflect the deep knowledge and love for the sport. I wanted to design a visual identity that connected with both seasoned anglers and newcomers, showcasing the store's commitment and passion to the sport of fly fishing.
The Inspiration
Colors and Type
Gold
Parr
Clay
Silt
Website Overview
1/1
Additional Content
1/1
bottom of page