With shopping in person becoming less and less popular, it is crucial that companies learn how to correctly target their customers. With the ShopHop app, this problem is solved. Customers simply open their ShopHop app and sync it to their location. The app includes special sales happening at all stores in the location as well as allowing you to store items in your cart. Customers can come into a shop, scan the barcodes of their favorite items, and save them to ShopHop. Then, as they continue shopping, they can compare side by side which item they would like to go back and purchase.